Our Story
Crafting genuine Italian pizza with passion since 1990
From Naples to Your Neighborhood
'MarketFollowOpen began with a simple dream: to bring true Neapolitan pizza to London. Founded by the Miller family in 1990, our pizzeria started as a small, family-run venue with recipes passed down through generations.
Alex Kim, our founder, learned the art of pizza-making while exploring Italy, learning from master pizzaiolos in Naples—the birthplace of pizza. After returning to the UK, she aimed to recreate the magic of authentic Italian pizza using traditional methods and the finest ingredients.
What began as a modest 12-seat pizzeria has grown into a cherished local staple, yet our commitment to quality and authenticity has never wavered. We still rely on wood-fired oven techniques, prepare our dough fresh daily, and source the best ingredients available.
Today, 'MarketFollowOpen remains family-owned and operated, with the second generation of the Miller family now leading our dedicated team. While we've adopted some modern innovations, the core of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, highest-quality ingredients, collaborating with local farmers and Italian importers to ensure authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough fermented for 48 hours and baked in genuine wood-fired ovens.
Community Focus
We strive to be more than just a restaurant—we're an active part of our community, supporting local initiatives and welcoming everyone.
Sustainability
We are devoted to environmentally responsible practices, from reducing food waste to using eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Alexis Rivera
Owner & Head Chef
Second-generation owner who trained in Naples and has been perfecting our recipes for over 15 years.
Elena Rossi
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, specializing in seasonal specialties.
Luca Costa
Master Pizzaiolo
Born in Naples, Luca has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Maya Chen
Restaurant Manager
Ensures every guest has an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Jonah Lee
Sommelier & Beverage Director
Curates our beverage program, specializing in Italian juices and perfect pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside of Italy. The crust is perfectly chewy with those beautiful charred spots that only a wood-fired oven can create.
Ethan Carter
I love that 'MarketFollowOpen uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Olivia Reed
Been coming here for years and the quality never wavers. The staff treats you like family, and the pizza... well, it's simply heaven, as the name suggests. Don't miss the Truffle Mushroom pizza!
Daniel Park
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere